Tuesday, August 25, 2020

Thelma and Louise Essays

Thelma and Louise Essays Thelma and Louise Paper Thelma and Louise Paper t is generally bantered with respect to whether Thelma and Louise is a women's activist film or not. Whichever way the film is eccentric, a street film that is principle characters are female. However, as the story isn't shut to understanding, the ideological pressures are not turned out to be decisively so there is space for contention. I will allude to two articles which hold restricting perspectives. 1 Dargis claims that Thelma and Louise challenges the belief system of a sort by rewrit[ing] the street film while Carlson contends that for [Thelma and Louise] woman's rights never occurred. Carlson claims that the main contrast among this and some other street film is that ladies are plunked down in the number one spot rolls. In the demonstration of endeavoring to accomplish the ideal opportunity which is a key piece of the story, the ladies need to carry on like men. It would be viewed as a women's activist film in the event that they could liberate themselves from men without turning into that which they are attempting to escape from. Images all through the film are utilized to propose this change from ladylike to manly. For instance, as Thelma is pressing she gently packs a female weapon, taking care of it with extraordinary consideration and even appall, attempting to contact it as meager as could reasonably be expected. It gives her dread of masculine articles and maybe of safeguarding herself. At the point when later she spares Louise from the cop who stops them for speeding, the firearm is traded for a bigger, manlier weapon. This could represent a lady getting enabled. Dargis recommends it is utilized as an emblematic maiming. However not exclusively does the man free his phallic image, yet Thelma increases one. This could recommend there is a need to become like men to procure any opportunity. There are numerous equals to the male ruled street film. Uproarious music, quick vehicle, and endless street and they are frequently appeared in an extraordinary since quite a while ago shot, overshadowed by the view of the desert. This is regularly how men in street films are depicted, as though they are a piece of or turning out to be a piece of the scene, or maybe the scene turning into a character. However I dont discover this strategy sufficiently critical to guarantee that the characters are turning out to be men, as it is just a reference. The utilization of outrageous long shots could likewise be deciphered as making the criminals look little and defenseless, despite the fact that this isnt for the most part the case in the average street film. The vehicle as in numerous street motion pictures nearly gets human. In one shot before they initially meet the truck driver, the camera has a nearby on the front vehicle as its driving past the camera, at that point carts down the side at that point tracks and delays at the back of the vehicle to show its image thunderbird. It might be an incident that a winged creature is slang for a lady. The vehicle at that point drives off the screen. In this shot the vision of the vehicle is caught, smooth, sharp and quick. It epitomizes the opportunity of the street. I discover these equals dont lead the watcher to believe the characters to be masculine, despite the fact that it makes a unique inclination as we expect that such characters ought to be men. Dargis contends that the story of Thelma and Louise isn't just about a film in which ladies play the job of men in a street film, however that it is custom-fitting [the street movie] to female particulars. In spite of the fact that the characters all through the film become less ladylike in the manner they act and dress, their aims are not ideologically male. Rather than looking for riches and influence, they look for just opportunity and delight, as indicated by Dargis. Just when male characters attempt to compel their will over these ladies do they fight back to take the force once again from the men, as happens when they lock the police officer in his trunk, or by shooting the attacker. The story works out ideological pressures in power relations. Theres a battle over who picks up the force. The men need the control over ladies and they have it in the start of the film, and ladies need to have control over themselves, which they attempt to accomplish. This shows the ladies arent just plunked down in the featuring jobs as Carlson guaranteed. It includes the breakdown of commonplace film philosophy, where everybody has their place, and a womans place is accommodating to men. We can see Louise starting to get some distance from men as she is gathering her packs toward the start, she calls her darling and gets a replying mail message. This makes her turn his photo face down. Despite the fact that we can not see who the photo is of, the association is made by the demeanor on Louises face as she flips it over. This likewise recommends this male character, just as all other male characters will play a secondary lounge in the remainder of the film. Dargis stands out this from other lead females from different films who gain from men where Thelma and Louise look to one another to endure. However I would differ with this point, as the men despite everything have a huge level of command over the ladies all through the film. The inspiration for running from the law was dread of a male ruled equity framework, and an episode including a male attacker. Louise doesnt have the assets to make it to Mexico, so she depends on her darling to wire her the cash.

Saturday, August 22, 2020

The Forgotten War essays

The Forgotten War articles 50 years back, war emitted in Korea on June 25, 1950, along the 38th equal that isolated North and South Korea. The socialist controlled North Korea attacked South Korea. The UN (United Nations) considered this attack an infringement of worldwide harmony. The Korean War was the principal war in which a world association, the United Nations, assumed a military job. The United States gave around 90% of the soldiers, military hardware, and supplies that were sent to South Korea. The Soviet Union gave military hardware toward the North Koreans and China battled on the North Koreans. The Korean War was probably the bloodiest war ever. Over a million South Korean individuals were executed and a few million were left destitute. Mutiple and a half million socialist soldiers were slaughtered or injured or announced missing. At the point when North Korea attacked South Korea the North Korean armed force had around one hundred and thirty 5,000 officers. North Korea had tanks, planes, and cannons. South Korea had just ninety-5,000 officers and not very many planes. In South Korea they didn't have any tanks. After the UN powers (90% from America) joined the South Koreans to help, they had over a million fighters and loads of planes, tanks, and cannons. The North Koreans armed force became after the Soviet Union and China sent in excess of 900,000 soldiers during the war. The Korean War denoted the principal fights between fly airplane. Partners were constrained back to the Pusan Perimeter by August 2. The Pusan Perimeter was a fight line in the southeast corner of South Korea. It expanded generally from the city of Pohang on the southeast coast, west around Taegu, and south and southeast about to Pusan. The Naktong River was the limit of a large portion of the region. Associated aircraft and military aircraft from South Korea raised over North Korea. The Soviet Union before long started to flexibly North Korea with MiG-15 planes, and ... <!

Sunday, August 2, 2020

Halloween Costume Ideas for Book Lovers

Halloween Costume Ideas for Book Lovers For book lovers everywhere, Halloween is an excuse to dress up as your favorite character andâ€"even if just for a nightâ€"bask in the fictional world an author has created (while perhaps enjoying some trick or treat chocolate in the process). Thats why weve compiled a list of some of the most recognizable literary characters, along with advice and links to help you put the costume together.Scarlett OHara and Rhett ButlerGone with the Wind by Margaret MitchellScarlett OHara and Rhett Butler, from Margaret Mitchells Gone With the Wind, are one of the most widely recognized literary couples. From Rhetts infamous Frankly my dear line to Scarletts irresistible Southern belle charm, their love will go down in history as being as volatile as the war-torn lands burning down around them.You can get as detailed and creative with this one as you want, and for the lady, Scarletts infamous curtain dress is obviously a great choice. For the bookworms who have read Gone With the Wind, youll rememb er that Scarlett wore a very special green dress to visit Rhett in jail. What made it special, of course, was that she made it from the moss-green curtains that were an OHara family heirloom.Here are our Scarlett OHara and Rhett Butler costume ideas. Sources: Fun World Womens Gone with The Wind-Scarlet OHara Costume, 1920s Movie Star MoustacheHester Prynne and Arthur DimmesdaleThe Scarlet Letter by Nathaniel HawthorneHester Prynne is the highly recognizable protagonist of Nathaniel Hawthornes novel, The Scarlet Letter, and is a woman facing social condemnation at the hands of her Puritan neighbors. After believing her husband to be dead, Hester finds comfort in the arms of the local minister Arthur Dimmesdale and bears his daughter, Pearl. Because Hester has no husband with her, she is imprisoned, convicted of the crime of adultery, and sentenced to be forced to wear a prominent scarlet letter A for the rest of her life.To make Hester Prynne come alive for Halloween haunts, all you need is a puritan costume and a way to put the letter A on itâ€"just like Hester Prynne was forced to do. Of course, a sewn red letter would look most realistic, but if youre in a rush, a letter made of red paper or tape can work, as well. For the ministers costume, any black robe with a cross hanging from it will get the idea across.Check out these costume ideas for Hester Prynne and Arthur Dimmesdale. Sources: California Costumes Pilgrim Woman Settler, Priest Shirt CostumeLisbeth SalanderThe Girl with the Dragon Tattoo by Stieg LarssonCreated by Swedish author and journalist Stieg Larsson, Lisbeth Salanderâ€"the punk protagonist of the Millennium Seriesâ€"is one of literatures most captivating tattooed women. As a lead character, alongside journalist Mikael Blomkvist, Lisbeth fights, blackmails and researches her way into capturing several sexual predators, and does so while being described as a pale, skinny young woman with short hair and a pierced nose and eyebrow. She also ride s a motorcycle and doesnt forget any injustices done to her.Among several other tattoos, her most famous is the dragon tattoo that runs across her entire back, so for costumeâ€"this detail will need to be improvised. While short wigs are available to make her punk hairstyle doable, you can find a collection of magnetized or stick-on jewelry to make the facial piercings (except obviously without the pain). A spiked collar and leather jacket will complete the Lisbeth Salander look, and of course, any shirt or dress with a dragon on it. For anyone wanting a truly detailed costume, temporary tattoos of dragons are a good idea.To dress up like Lisbeth Salander, check out these ideas. Sources: Large Dragon Temporary Tattoos, Choker Collar NecklaceKatniss EverdeenThe Hunger Games by Suzanne CollinsWhen Suzanne Collins created Katniss Everdeen in The Hunger Games, she not only created a memorable image of the young rebel archerâ€"she also created a great look for a Halloween costume for any young bookwork flying solo on Halloween. As the leader of the rebellion against the Capitol, Katniss is a great literary character to commemorate and would be widely recognized by readers of all ages, particularly if you incorporate the three-finger salute throughout your night of haunting.Katniss stands apart with her practical braided ponytail and archery set. Her costume varies throughout the books and movies but remains mostly leather jackets and knee-high boots over various apocalyptic basic T-shirts and cargo pants. Her signature Mockingjay pin also completes the look and can be purchased online.Here are some costume ideas for Katniss Everdeen. Sources: The Hunger Games Deluxe Katniss Costume, The Hunger Games Movie Mockingjay Prop Rep Pin

Saturday, May 23, 2020

Annotated Bibliography On The Novel Frankenstein

Annotated Works Cited Bentley, Colene. Family, Humanity, Polity: Theorizing the Basis and Boundaries of Political Community in Frankenstein. Bloom s Literary Reference Online [Facts On File News Services]. N.p., 2005. Web. 26 Apr. 2015. This source went over multiple themes in the novel Frankenstein, one of them being the pursuit of knowledge. I found this as a great example of the pursuit of knowledge, and was compelled to use it for one of my notecards. Birkhead, Edith. Later Developments of the Tale of Terror. Bloom s Literary Reference Online [Facts On File News Services]. N.p., 1921. Web. 29 Apr. 2015. This source goes over the later forms of the horror story and it included the novel Frankenstein. At one point, it touched upon the alienation and isolation that the creature went through and how it had affected him later on. Carlson, Katherine L. Childhood and Romantic Literature. Encyclopedia of Literary Romanticism. Infobase Publishing: New York, 2010. Bloom s Literary Reference Online [Facts On File News Services]. Web. 8 May 2015. This source is an overview of Romantic novels that involve childhood in them. One example of the Romantic stories with childhood is Frankenstein. It observes that the creature is like a child of Doctor Frankenstein, even though he did not have a true childhood. This contributes to the Romanticism of the story. Englert, Hilary. Responsibility in Frankenstein. Encyclopedia of Themes in Literature. New York: Infobase, 2011.Show MoreRelatedFrankenstein as a Gothic Novel Essay1332 Words   |  6 Pagesthese are elements of a Gothic novel. Though Mary Shelleys Frankenstein, written in the early 19th century, certainly contains many components of a Gothic novel, can it be correctly grouped under that genre? A definition of a Gothic novel; according to Tracy, is a description of a fallen world. We experience this fallen world though the aspects of a novel: plot, setting, characterization, and theme (De Vore, Domenic, Kwan and Reidy). As well, early Gothic novels have characterized themselvesRead MoreFrankenstein: Theme of Abortion1559 Words   |  7 PagesFrankenstein: The Theme of Abortion Most of us have read the novel Frankenstein. There are many themes that come along with one of the first gothic, romantic science fiction novels of the 17th century. Mary Shelly used her background life to create this horror book. She influenced future horror films for decades to come, Halloween costume ideas and quote upon quotes. Although this book carried the obvious Halloween-feel themes Shelly had a greater meaning for the book. Shelly believed in the needRead MoreEvolution of Horror Essays1497 Words   |  6 Pagesunholy abominations have brought fear to the hearts of audiences in commercially convenient doses. Noel Carroll, Ph.D., in his article â€Å"The Nature of Horror†, argues that the existence of monsters and supernatural entities alone do not define a horror novel or film â€Å"for monsters inhabit all sorts of stories, such as fairy tales, myths, and odysseys, that we are not wont to identify as horror† (Carroll). One can therefore infer that the absenc e of such creatures in either media can absolutely still yieldRead MoreFrankenstein, By Mary Shelley1727 Words   |  7 Pages Mary Shelley’s Frankenstein is one of the most well known gothic horror novels ever written. It was written during the Industrial Revolution, which explains why it explores the dangers of too much knowledge. This book serves as an ominous warning that warns us that the power of science, if not properly limited, will cause misfortune and unhappiness. Frankenstein s monster, although an incredible feat of science, quickly leads to one tragedy after the next, before ultimately leading to Frankenstein’sRead MoreAnalysis Of Mary Shelley s Frankenstein3500 Words   |  14 Pagesinsufficient and controversial. In her gothic novel Frankenstein, Mary Shelley utilizes mystery and horror to chronicle the story of a creator and his responsibility to his creation. Shelley develops questions of responsibility by examining just how much responsibili ty the creator has to its creation and how much responsibility the creation has to its creator. The lack of understanding and agreement over the answers to these questions causes conflict in the novel and continues to cause conflict to this

Monday, May 11, 2020

Criticism of Capitalism in The Great Gatsby by Fitzgerald...

Criticism of Capitalism in The Great Gatsby by Fitzgerald In The Great Gatsby, Fitzgerald creates an artificial world where money is the object of everyones desire. The characters, the setting, and the plot are very deeply submerged in a Capitalism that ends up destroying many of them. Fitzgeralds criticism of Capitalism can be seen as a move to subtly promote Socialism, an ideology in which value is placed on the inherent value of an object rather than its market value. In a late collection of notes, Fitzgerald himself proclaims that he is essentially Marxist. [i] Marxism is a specific branch of Socialist theory. Fitzgerald makes Gatsby a novel that is not inherently Marxist or even Socialist, but one that is†¦show more content†¦This is a Capitalist ideal; because the characters have this value and they are corrupt, Fitzgerald is criticizing Capitalism as a system through its values. This class division is painfully apparent throughout the novel. In chapter five, some of the people at Gatsbys party are singing a popular tune of the 1920s, which includes the lyrics: the rich are getting richer/and the poor are getting children/aint we got fun? (101). The flippancy of the lyrics implies a general attitude of the upper classes toward the lower class. Later in the novel, Gatsby describes a young Daisy, who appears gleaming like silver, safe and proud above the hot struggles of the poor (157). This sentence captures the main argument of Marxs The Communist Manifesto. In the Manifesto, he describes the constant conflict between classes, but says that the real struggle is on the part of the lower class. In this book, the upper class is portrayed as being extremely artificial and corrupt. The reason that Gatsby works so hard to become a member of the upper class is to impress a girl who he places a market value on - and he becomes a member of that cla ss through illegalities. When Gatsby buys his house to impress Daisy, he is not simply purchasing property; he thinks he is buying a dream. [ii] At one point in the novel, Nick says that human sympathy has its limits (143). Even the narrator of the story, who has lessShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1379 Words   |  6 PagesIn The Great Gatsby, F. Scott Fitzgerald presents a plausible image of America’s economy during the 1920’s. The country was in the middle of a post-war economic boom. There was unprecedented growth and a rapid increase in the wealth of the richest Americans (Smiley 1). As it follows the excessive lives of wealthy individuals, the novel highlights the negative effects of an unregulated capitalist economy. Fitzgerald portrays the inequality and unnecessary material extravagance that was caused by faultyRead MoreA Marxist Critical Approach to Fitzgerald’s The Great Gatsby Essay example1597 Words   |  7 Pages1859 ‘Towards a Critique of Political Economy’ that â€Å"it is not the consciousness of men that determines their existence but their socia l existence that determines their consciousness†. By stating this, Marx sheds light into the workings of ‘The Great Gatsby’ thus showing that the social circumstances in which the characters find themselves define them, and that these circumstances consist of core Marxist principles a Capitalistic society. These principles being ‘commodity fetishism’ and ‘reification’Read MoreMarxist Criticism Of The Great Gatsby1588 Words   |  7 PagesLiterature 14 April 2015 Marxist Criticism of The Great Gatsby Society has evolved to the point where money is the biggest factor in our lives. People spend an incredible amount of time at their workplace for that miniscule pay raise. Money also plays a role in our relationships with the people around us, seen in the fact that people of similar economic status tend to congregate. This desire to gain more money causes conflict, mainly between people who have a great deal of money, and the people whoRead MoreEssay on Jay Gatsby’s Dangerous Illusions in The Great Gatsby1253 Words   |  6 PagesJay’s Dangerous Illusions in The Great Gatsby      Ã‚  Ã‚  Ã‚  Ã‚   America is a land of opportunity and hopes and dreams can become reality. The American Dream consists of the notion that the struggling poor can achieve financial success through hard work. F. Scott Fitzgeralds novel, The Great Gatsby, puts this premise to the test while also warning against the dangers of believing too passionately in any dream. The central character, Jay Gatsby, proves a tragic hero who succeeds financially but failsRead More Destruction and Failure of a Generation in Fitzgerald’s The Great Gatsby1413 Words   |  6 PagesThe Great Gatsby and the Destruction of a Generation      Ã‚   The beauty and splendor of Gatsbys parties masks the decay and corruption that lay at the heart of the Roaring Twenties. The society of the Jazz Age, as observed by Fitzgerald, is morally bankrupt, and thus continually plagued by a crisis of character. Jay Gatsby, though he struggles to be a part of this world, remains unalterably an outsider. His life is a grand irony, in that it is a caricature of Twenties-style ostentation: his closetRead MoreDestruction of Dreams, Failure of Dreamers in Fitzgerald’s The Great Gatsby1489 Words   |  6 Pages Jay Gatsby, the protagonist of F. Scott Fitzgerald’s novel, The Great Gatsby, is used to contrast a real American dreamer against what had become of American society during the 1920s.   By magnifying the tragic fate of dreamers, conveying that twenties America lacked the substance to fulfill dreams and exposing the shallowness of Jazz-Age Americans, Fitzgerald foreshadows the destruction of his own generation. The beauty and splendor of Gatsbys parties masked the innate corruption within theRead MoreEssay on Symbols of The Great Gatsby 1249 Words   |  5 Pagesafloat. F. Scott Fitzgerald captured this era in his book, The Great Gatsby. Through his many symbols he illustrates the hopes, the forgotten God, and the oppressed Americans of the Twenties. The symbols in The Great Gatsby help convey several different themes, from wealth to loss of morals, to poverty. The green light in The Great Gatsby is an ambiguous symbol. The green light is deceiving at first, tricking the reader into thinking it is merely a symbol of hope. â€Å"Gatsby believed in the greenRead MoreThe Decay of a Dream in F. Scott Fitzgerald’s The Great Gatsby1582 Words   |  7 PagesThe Decay of a Dream in The Great Gatsby      Ã‚   The central theme of The Great Gatsby is the decay of the American Dream. Through his incisive analysis   and condemnation   of 1920s high society, Fitzgerald (in the person of the novel ¹s narrator, Nick Carraway) argues that the American Dream no longer signifies the noble pursuit of progress; instead, it has become grossly materialistic and corrupt. Fitzgerald ¹s novel is structured as an allegory (a story that conceals another story): the terribleRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1692 Words   |  7 PagesThe Great Gatsby by F. Scott Fitzgerald takes place in the midst of the Roaring Twenties – a time of decadent parties and foolhardy celebration by those of newfound wealth, ushered in by the prosperity of innovation and opportunity in a post-war economy. In the Jazz Age, the American Dream seems to be thriving. Jay Gatsby, a lively entrepreneur in Long Island’s West Egg, uses his success to throw lavish parties in pursuit of a long lost love from the previous decade: Daisy Buchanan. Daisy livesRead MoreCapitalist Americ How Society Lost Itself1744 Words   |  7 Pages Capitalist America: How Society Lost Itself Since the beginning of the Middle Ages around 400 A.D., the economic model of capitalism has been applied upon communities with the intent of experiencing the greatest amount of growth in wealth in the shortest amount of time. In the context of â€Å"The Great Gatsby†, for America, the end of World War I in 1919 represented a great opportunity for capitalists around the nation to further grow their wealth with what seemed to be no downside. However, capitals

Wednesday, May 6, 2020

The Silver Linings Playbook Chapter 20 Free Essays

The Implied Ending That night I try to read The Bell Jar by Sylvia Plath. Nikki used to talk about how important Plath’s novel is, saying, â€Å"Every young woman should be forced to read The Bell Jar.† I had Mom check it out of the library, mostly because I want to understand women so I can relate to Nikki’s feelings and whatnot. We will write a custom essay sample on The Silver Linings Playbook Chapter 20 or any similar topic only for you Order Now The cover of the book looks pretty girly, with a dried rose hung upside down, suspended over the title. Plath mentions the Rosenbergs’ execution on the first page, at which point I know I’m in for a depressing read, because as a former history teacher, I understand just how depressing the Red Scare was, and McCarthyism too. Soon after making a reference to the Rosenbergs, the narrator starts talking about cadavers and seeing a severed head while eating breakfast. The main character, Esther, has a good internship at a New York City magazine, but she is depressed. She uses fake names with the men she meets. Esther sort of has a boyfriend named Buddy, but he treats her horribly and makes her feel as though she should have babies and be a housewife rather than become a writer, which is what she wants to be. Eventually Esther breaks down and is given electroshock therapy, tries to kill herself by taking too many sleeping pills, and is sent to a bad place like the one I was in. Esther refers to a black man who serves food in her bad place as â€Å"the Negro.† This makes me think about Danny and how mad the book would make my black friend, especially because Esther was white and Danny says only black people can use controversial racial terms such as â€Å"Negro.† At first, even though it is really depressing, this book excites me because it deals with mental health, a topic I am very interested in learning about. Also, I want to see how Esther gets better, how she will eventually find her silver lining and get on with her life. I am sure Nikki assigns this book so that depressed teenage girls will see there’s hope if you just hold on long enough. So I read on. Esther loses her virginity, hemorrhages during the process, and almost bleeds to death – like Catherine in A Farewell to Arms – and I do wonder why women are always hemorrhaging in American literature. But Esther lives, only to find that her friend Joan has hung herself. Esther attends the funeral, and the book ends just as she steps into a room full of therapists who will decide if Esther is healthy enough to leave her bad place. We do not get to see what happens to Esther, whether she gets better, and that made me very mad, especially after reading all night. As the sun begins to shine through my bedroom window, I read the biographical sketch at the back of the book and find out that the whole â€Å"novel† is basically the story of Sylvia Plath’s life and that the author eventually stuck her head in an oven, killing herself just like Hemingway – only without the gun – which I understand is the implied ending of the book, since everyone knows the novel is really Sylvia Plath’s memoir. I actually rip the book in half and throw the two halves at my bedroom wall. Basement. Stomach Master 6000. Five hundred crunches. Why would Nikki make teenagers read such a depressing novel? Weight bench. Bench press. One-hundred-thirty-pound reps. Why do people read books like The Bell Jar? Why? Why? Why? I’m surprised when Tiffany shows up the next day for our sunset run. I don’t know what to say to her, so I say nothing – like usual. We run. We run again the next day too, but we don’t discuss the comments Tiffany made about my wife. How to cite The Silver Linings Playbook Chapter 20, Essay examples

Thursday, April 30, 2020

Pulling The Plug On Mother Earth Essays - Ozone Layer,

Pulling The Plug On Mother Earth Whether it be through intensified media attention, or due to the efforts of prominent scientists and other members of society, we have become increasingly aware of the detrimental effects that technological advances in industry and agriculture have on the global environment. However, as Carl Sagan points out in "Pulling the Plug on Mother Earth" awareness is not enough, nor is society's response to the catastrophic implications of environmental pollution rapid enough. Slowness to implement sound strategies are in part due to the fact that the threats we face are nebulous, since they come in the form of particles of invisible gases and radioactivity, and in part because response to pollution appears to be so costly at individual, governmental and corporate levels. It appears that great material loss, as well as visual manifestation, have been the only ways to galvanize action towards altering and limiting technologies so that adverse chemicals and substances are no longer belched into the environment. For example, Sagan is right on the mark when he indicates that it took the reality that CFCs were destroying the sensitive but protective ozone layer to encourage large chemical companies to begin a gradual phase-out of these substances, even when scientists had already discovered the terrible effects of the chemical combination. Sagan says that to slowly stop usage of such obviously dangerous substances is not enough, for even with current conditions, it is estimated that the damaged ozone layer will require at least 100 years to repair itself. In the interim, we are risking danger to the food chain, global warming, and increased cases of skin cancer. Rather than risk these catastrophes, Sagan calls for the immediate phase-out of CFCs, as well as to improve energy usage, plant trees, and curb the population explosion as supplemental methods to improve the environment. While the cause and effect relationship between technological advances and pollution have certainly influenced public outcry towards change, and influenced corporations to alter their poisoning mechanisms, the immediate change that Sagan calls for will necessarily meet with resistance. Sagan's own"revelation" about mankind's reticence to act unless literally "under the gun" remains a valid point. Destruction of the ozone layer and incidents such as the Exxon oil spill in Alaska are indeed enormous calamities, and we have been cautioned by at least one reputable scientist as to the risks we take by delaying reform, but these events are still not great enough to spawn greater action than handling the immediate situation. It is one thing to agree that car travel pollutes the environment, and to see dense smog in the Los Angeles Basin, but millions will still get in their vehicles tomorrow to drive their jobs. Current technologies available have been incorporated into lifestyle at a very practical level. The large cogs of public and private interests also turn slowly due to this infrastructure of product usage which has become so firmly entrenched. Decisions that were made decades ago, such as automobile transit phasing out train transit, and the manufacture of energy through the building of nuclear plants, effect and influence us right now at very fundamental levels. Just as the ozone layer will take decades to repair itself, society and public acceptance requires time to shift and modify as well, as Sagan does well to point out. The challenge to orchestrate the changes necessary for environmental improvement are further complicated in at least two ways. First, there are conflicting viewpoints as to the role government plays to influence private industry to replace technologically damaging processes with more ecologically sound technologies. Second, to phase out current technologies is a burden many corporations are unwilling to take on; implementation of new technologies adversely affects profit margins. Third, governmental failures in policy, according to Morgensen and Eisenstodt in "Profits are for Rape and Pillage," create a situation where corporations have no incentive to move towards pollution control. Implementation of governmental governmental policies and programs designed to improve the environment fail because there is no incentive for legislators to determine the costs and benefits of their legislation, as there is a lack of appropriate experience in the matter. Legislators focus only on the appearance of implementing solutions for the popular vote, then allow their decisions to be clouded by lobbyists and political maneuverings. The resulting regulatory standards and technological mandates inappropriately micromanage the private sector, limiting their creativity to allocate resources to improve and change. Improving the environment is seen as conflicting with growth in business, and it becomes more of a risk than an opportunity. For example, new regulatory standards have

Saturday, March 21, 2020

Understanding How Detergents Actually Work

Understanding How Detergents Actually Work Detergents and soaps are used for cleaning because pure water cant remove oily, organic soiling. Soap cleans by acting as an emulsifier. Basically, soap allows oil and water to mix so that oily grime can be removed during rinsing. Surfactants Detergents were developed in response to the shortage of the animal and vegetable fats used to make soap during World War I and World War II. Detergents are primarily surfactants, which could be produced easily from petrochemicals. Surfactants lower the surface tension of water, essentially making it wetter so that it is less likely to stick to itself and more likely to interact with oil and grease. Additional Ingredients Modern detergents contain more than surfactants. Cleaning products may also contain enzymes to degrade protein-based stains, bleaches to de-color stains and add power to cleaning agents, and blue dyes to counter yellowing. Like soaps, detergents have hydrophobic or water-hating molecular chains and hydrophilic or water-loving components. The hydrophobic hydrocarbons are repelled by water but are attracted to oil and grease. The hydrophilic end of the same molecule means that one end of the molecule will be attracted to water, while the other side is binding to oil. How Detergents Work Neither detergents nor soaps  accomplish anything except binding to the soil until some mechanical energy or agitation is added into the equation. Swishing the soapy water around allows the soap or detergent to pull the grime away from clothes or dishes and into the larger pool of rinse water. Rinsing washes the detergent and soil away. Warm or hot water melts fats and oils so that it is easier for the soap or detergent to dissolve the soil and pull it away into the rinse water. Detergents are similar to soap, but they are less likely to form films (soap scum) and are not as affected by the presence of minerals in the water (hard water). Modern Detergents Modern detergents may be made from petrochemicals or from oleochemicals derived from plants and animals. Alkalis and oxidizing agents are also chemicals found in detergents. Heres a look at the functions these molecules serve: Petrochemicals/Oleochemicals: These fats and oils are hydrocarbon chains which are attracted to the oily and greasy grime.Oxidizers: Sulfur trioxide, ethylene oxide, and sulfuric acid are among the molecules used to produce the hydrophilic component of surfactants. Oxidizers provide an energy source for chemical reactions. These highly reactive compounds also act as bleaches.Alkalis: Sodium and potassium hydroxide are used in detergents even as they are used in soapmaking. They provide positively charged ions to promote chemical reactions.

Wednesday, March 4, 2020

How to Win a Student Election, by a Former Class President

How to Win a Student Election, by a Former Class President SAT / ACT Prep Online Guides and Tips Hoping to be your class president? Winning the position takes a lot of work, but you can absolutely make it happen. Why should you trust me?I was my Junior Class President and Student Government President my senior year, so I know what it takes to get there. In this article, I've outlined every step you need to take to become class president: starting with just getting on student council freshman year, all the way through running ina big election as a senior. Why Do You Want to Be Class President? Before I talk about how to get elected, I want youto think about why you want to become class president. Do you want to improve school dances? Do you want to have a wider variety of school lunch options? Create a class field trip? Start a fundraiser? All of these reasons are legitimate. You need to figure out what your own goal is. If you're having trouble, sit down and brainstorm. Think about all the events your student government plans. Which did you attend? Were there issues at these events? What could have been done better? Is it something you could change? This brainstorming should lead you to some ideas of why you want to become president of your class or school. Why do you need a reason to want to be class president? It'll keep you motivated during your campaign, and it'll help you explain to your classmates why they should vote for you. I'll delve into this in-depth later on in this article. First, I'll go over the two major steps you need to follow in order to run a successful campaign. Step 1: Start Early If you want to be president of your class or high school some day, you need to start working towards that goal early. Plan to join student council your freshman year, but don’t expect to be elected president.Freshman student council elections are usually a mess.Freshman elections typically happen within a month of starting school, so no one knows each other. The person elected president is usually the person whose name other students have heard the most.It’s not usually based on competence or trust. My recommendation for freshman student council elections: Run for one of the â€Å"smaller† offices such as secretary or treasurer.There is usually less competition for these positions, so you’ll have a better shot of being elected.During freshman year, your aim should just be to get on the council. Once you're on it, you’ll be able to prove your effectiveness as a leader and can start the climb towards president.I was elected Freshman Treasurer, and then Sophomore Vice President, and then Junior Class President. Butby starting early, I don’t just mean joining the council early... Step 2: Maintain Relationships You need to work from the start to build relationships with your classmates so that they know and trust you. This is the most important step to becoming Class President. Students want to elect someone they like and know is competent.Be a leader in the classroom.Participate in class discussionsandget good grades, it’s how you’ll prove your competence.Don’t be the class clown or the student who’s always on their cell phone or asleep. Interact with the students around you.Sit with different groups at lunch.Talk to them about their concerns and what changes they’d like to see happen at the school. If you’re not currently on student council, ask if you can attend their meetings.Some student councils allow students who’re interested in joining to sit in on their meetings, and some host an occasional meeting (monthly, bi-monthly, annual, etc.) for students who’re not on the council to voice their concerns and ideas. Also, if you’re not currently on student council, ask members of student council if they need help with their events.It’s a great way to test out student council to see if it’s right for you, and it's also a great way to show you’re fit to be on student council/leading student council. With my advice, you won't be quite so lonely! How to Run a Winning Election The two steps I mentioned above will start you on the path to becoming president of your class, but to run a winning election you’ll need to do more. #1: Get Your Name Out There To win an election, you need to marketyourself.Start by creating aslogan, even if it’s as simple as â€Å"Lauren for Junior Class President.†You want to use one slogan for your campaign that will be used on all of your marketing materials so that your name becomes recognizable. If you don't come up with one slogan and instead use multiple slogans or designs, peoplemay get confused. You want one good slogan that you'll use across all of your material to ensure a clear, focused campaign that'll create name recognition. Think about all of the US presidential campaigns; the posters always have one design from which they never stray. #2: Put Up Posters With YourSlogan The posters can be super simple; even just a print out of the slogan on normal computer paper will work.However, you should have a lotof them.The exact number will vary proportionally to the number of students in your class (or school, if you’re running for the overall Student Government President).What I mean by that is if your class has 100 students, 10 posters may be enough, but if you have 1000 students in your class, you may want to put up 50 or more posters.Count on some posters being ripped down or disappearing.Most schools have rules against this, but it’s hard to catch someone ripping down a poster.Plan on making extras. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. #3: Create Something to Hand Out This can be a sticker, button, pencil, etc.You can make these super cheaply by buying labels, printing your slogan onto the labels, and handing them out as â€Å"stickers† or putting these labels onto pencils.Again, as I said for posters, the number of handouts you should make will vary based on the number of students in your class or school.If you can afford it, I’d recommend making at least one sticker/handout per student in your class.The campaigns usually last multiple days, so try to make sure you have enough handouts to give a second sticker or pencil to other students who may misplace the first. NOTE: You may not be able to use all of my suggestions above. Different schools have different campaign rules. For example, some schools don’t allow you to hand anything out. Check with a teacher or school administrator to make sure you know what the rules are. What’s the Point of Marketing Yourself? You won’t win an election if people don’t know who you are and whyyou’re running.As I said before, students want to elect peoplethey like and know are competent.Even if you’re a leader in the classroomandgetting good grades, if you’re in a class of 1000, you may not know half of your classmates.You want the other half of students who don’t know you personally to know your name and to talk about you with their friends. Posters help create name visibility.People will start to recognize your name and will hopefully start to talk to their friends about you. Handouts (i.e. stickers or pencils) also help create name visibility and offer you an opportunity to meet more students you don’t know.At lunch time, travel around your cafeteria, walk up to people you don’t know and ask if they’d like a sticker or pencil.It’s a GREAT excuse to talk to people and will give you an opportunity to convince them to vote for you. Make sure you tell them why you want to be president. As I mentioned earlier, whatever reason you decided to run (whether it was to improve school dances or improve the lunch menu) tell it to them!Ask them what they’d like to see happen at the school next year. Show them you’ll be a good listener as well as a good leader! #4: Ace Your Campaign Speech Some schools have candidates give speeches or debate.My school did not.If your school allows you to give a speech, definitely do so! Here are my recommended points to hit in your speech/debate. Introduce yourself (It may seem obvious, but it will helpstudentswho may not know you). â€Å"Hi, I’m Lauren Jones, and I’m running for Junior Class President.† Say why you want to be president and why you’re qualified. Your qualifications will bea combination of personal characteristics and past experiences and successes. â€Å"I'm responsible and agood listener. I served as Sophomore Class VP and fundraised more than $1,000 for the Red Cross.† State your platform (what you plan to do differently). â€Å"I plan to move our school dance to the Marriott Ballroom instead of our gym.† Say how you plan to accomplish your goals. â€Å"I will raise the money to move our dance to the Marriott Ballroom by hosting a school-wide bake sale.† End with your campaign slogan. â€Å"Remember, Lauren for Junior Class President.† These should be the main points you hit, but I’d recommend injecting some humor into it to make it more interesting.However, your speech should notbe too long (I’d recommend 2-3 minutes maximum).Make it concise and to the point or you’ll lose your audience. If you market yourself well along with starting early, building a solid reputation, and maintaining relationships, you'll have yourself a winning campaign! What’s Next? If you’re interested in becoming class president in part to put it on your college application, you should learn about what makes an amazing extracurricular activity for your college applications. Also, you should learnhow many extracurricular activities you need for college. Interested in learning about other great extracurricular opportunities? Learn more about job shadowing, community service, and volunteer abroad programs. Aiming to get into Harvard and the Ivy League? Read ourHow to Get Into Harvard guidefor everything you need to know to get accepted. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Monday, February 17, 2020

Economic recession and human behavior Essay Example | Topics and Well Written Essays - 4250 words

Economic recession and human behavior - Essay Example Issues of survival will develop into reactions that are outside of social responsibility. As the economy turns downward and the financial life of members of society become increasingly more difficult to navigate, decision making becomes a confusing and difficult process. The desperation that develops when the bills are piling up and the creditors are calling can make changes in the way in which people attend to their values and personal ethics. As the job market dwindles and unemployment rises, the effects on the family become profound when housing and food become increasingly difficult to maintain. As well, increases are noticeable in domestic violence and in crime as desperation heightens emotion and lowers inhibitions. As an economic recession increases its effects on the population, taking jobs, homes, and personal identity when associated with a lifestyle, the ensuing desperation changes the way in which a culture functions and creates an unbearable tension in the dynamic of society. The term Recession refers to an economy that is not seeing growth. When two terms or more have failed to see growth, then the economy is considered in a recession. As well, when a rise in unemployment at 1.5% (Eslake) is felt and a diminished gross domestic product is experienced, these are the signs of recession. Depression is developed when a â€Å"significant and sustained downturn†(Eslake) is experienced. This is seen when a decline in the GDP is at 10% or more or when â€Å"a contradiction in real GDP lasts more than three or four years†(Eslake). An example of recession was seen in the 1980’s when the economy declined and widespread unemployment emerged. Depression occurred in the 1930’s and was marked by debilitating poverty spread throughout the United States. Unemployment and inflation contribute to the economic issues that arise during a recession. Unemployment is the percentage of people who are not employed but are looking for a

Monday, February 3, 2020

Marketing Segmentation - Demographic Essay Example | Topics and Well Written Essays - 1000 words

Marketing Segmentation - Demographic - Essay Example The inclinations of the consumers are different for the same goods and services produced in the economy. Thus, it becomes crucial to categorize or segregate the buyers possessing same characteristic features of tastes and preferences. This process of grouping buyers in terms of several common determinants is known as market segmentation (Wind and Douglas, 1972). Market Segmentation It is believed by many scholars that market segmentation is an alternative of product differentiation. In today’s world, market segmentation plays a vital role for formulating all marketing strategies adopted by a firm. It creates different samples of buyers with same type of demand patterns that helps a company in designing separate marketing plans for each group and thereby facilitates them to win over customer loyalty for all the divisions. A particular market can be divided or categorized according to psychological, demographics, geographic and behavioral determinants. A proper marketing mix for mulated by a firm would help it to suffice the demands of each segment separately, in an economic and efficient manner. This paper will implicitly explain the concept of market segmentation based on demographics (McDonald, 2012). ... raphic determinants, an organization can create excellent strategies of marketing that would help it to park potential customer base in its retail segment. It becomes very convenient to apply demographic methodology of market segmentation because it is easy to calculate the demographic variables during the procedure of market segmentation. Moreover, the factors on the basis of which demographic market segmentation is introduced can generally be used for almost all the products (Tyan, 1987). Life-cycle and Age It is analyzed by the economists that the nature of demand created by a buyer changes with age and time in the life-cycle process. The companies while making their business plans target consumers on the basis of age to sell their manufactured products. If a firm produces land line telephones, then it should realize that the potential buyers of such a product would be consumers of age group 60 years and above. This is because the old consumers will have less skill to use modern c omplicated technologies in the mobile phones. On the other hand, it would be wrong on the part of the company to analyze that the buyers of landline phones would be young in age in general. So the market is segmented on the basis of landline and mobile phones, age and life-cycle becomes a vital mode of market segmentation (Hoek, Gendall, and Esslemont, 1995). Gender There is a significant difference in the likings of men and women. Thus, while marketing a product a company must first segregate the marketplace on the basis of sex. Men and women possess separate attitudes about same type of a commodity. Companies dealing with cosmetics, magazines etc should always segment their market while launching marketing strategies and plans. Like, if a company desires to sell a foundation base in

Sunday, January 26, 2020

Driverless Metro Train With Obstacle Detector Engineering Essay

Driverless Metro Train With Obstacle Detector Engineering Essay INTRODUCTION This project is designed to understand the technology used in driver less metro train. This technology is the future of the metro train. This train will be equipped with the microcontroller as the CPU, Sensors, Displays, and Motors. These trains will be designed for following the specific path. This microcontroller will be programmed such that door opens and close automatically when the train reaches its station. This microcontroller will be programmed for a specific path so that it knows the distance between two stations. It also opens the door when train reaches the station for a certain time and then closes. Also if the train is following its path and in front of train an obstacle is detected the sensor will sense the obstacle from a safer distance so that the train can be stopped before accident. In this project we are using the same pattern described above. Here we are using AT89S52 microcontroller as a CPU. One stepper motor is used for the train so that it can travel between the stations. Second, motor is used for the door open and close. For displaying the number of station and emergency message we are using 2 line LCD displays. Here the train is designed for ten stations numbered 1 to 10. LCD is used to display the message as station number reached. Also buzzer is used as a sound indicator of emergency alarm and door open. Sensor is used to detect the obstacle in front of the train. When the obstacle is detected the buzzer will sound , all the motors stop, and message will be displayed on the LCD. When the obstacle is removed the train will again start moving on its path. The train equipped with microcontroller controls LCD L293D motor driving IC PIR sensor Buzzer Led LIST OF COMPONENTS 1 IC 8051 MC (AT89S52) 1 2 IC L293D 1 3 Transformer (120 V to 12V) 1 4 Voltage Regulator 7806 1 5 Voltage Regulator 7812 1 6 2 X16 LCD display 1 7 Stepper Motor 2 8 Crystal Oscillator (11.0592 MHz) 2 9 Switch 1 10 LED 1 11 Resistors (1k,10k,8.2k,18 SIP10kÃŽÂ ©)- pack of each 12 Capacitors(22pf,10uf,1mf,10nf) pack of each 13 Diode IN4007 4 14 Buzzer 1 15 Transistor (5474A) 1 16 PIR 1 WORKING OF PROJECT: Driver less metro train project is typically based on microcontroller. Where microcontroller used as a CPU is controlling the entire circuit. The micro IC is programmed to follow the sequence of instruction or interrupts generated during the whole operation. The whole project circuit is divided into different parts so that it is easy to understand and debug. The main parts are Main microcontroller circuit L293D motor driving circuit Power supply circuit LCD circuit PIR sensor circuit These four parts are connected together to make the whole project functional. BLOCK DIAGRAM led POWER SUPPLY MICRO 8051 L293D IC MOTOR SENSOR PIR LCD 2X16 BUZZER CIRCUIT DESIGN (MULTISIM DESIGN, ULTIBOARD DESIGN) POWER SUPPLY For explaining the working of the project firstly we explain the architecture of the power supply. For this project we need the power supply that can convert 120V to 12V and 6 V. the main components used in the power supply are: DC POWER SUPPLLY Transformer (120V to 12V Step down, 0.5Amp) IN4007 diodes connected I bridge shape Voltage regulator 7806 and 7812 Capacitor (1uf,10 nf) Resistor (10 kohm) The 120 volts is step down by 12 volts by transformer. Then this 12V is rectified by the bridge rectifier made up of diodes. This bridge rectifier is used to provide DC voltage. Then the 12V is regulated by 7806 to 6V and 7812 to 12V. 1 micro farad capacitor is used to filter the pulsating DC voltage in order to get the pure DC. Here 6V is given to the microcontroller circuit. Other, 12V is given to the motor driving circuit. Here Voltage regulator is used so that no fluctuation occurs in order to get constant voltage. The LED attaches to check the correctness of power supply. PIR SENSOR PIR stands for Passive infrared sensor which detects the motion of the obstacle in front of the train. Its pin 1 is connected to the VCC, pin 3 connected to the ground and pin 2 is connected to the base 0 of the transistor. The output of the sensor is active high which is given to the base of the transistor. This transistor act like a not gate and convert active high input to active low output of the transistor output. The collector of the transistor is connected to the microcontroller port 3.0. Resistance is connected to the base of the transistor to prevent overflow of the current. The output of the PIR sensor is digital. When PIR sensor senses the obstacle in front of the it sends active low input through transistor to the microcontroller as a interrupt. When microcontroller gets this interrupt the programming in the microcontroller stops all the motor bringing the train to stop. Also the led will glow and buzzer will sound showing the presence of obstacle. LCD MODULE In our project we are using 2 line and 16 digit LCD display. This lcd has 16 pins. It is connected as a parallel port to the microcontroller. Here we are using 14 pins two pins are not being used. Out of these 14 pins, 8 pins are used for data lines to communicate with the microcontroller. These 8 pins are connected to the port 2.0 to port 2.7 of the microcontroller. When the message is to be displayed by the microcontroller it is transferred through these data pins. Here data bit D7 is used for showing the busy message. When D7=1 the LCD is busy and when it is D7=0 than it is not. RW, EN, and RD are connected to the port 3 pins P3.5 to P3.7. EN pin is used to detect the high to low pulse. RS=1 is used for register select that is data register to display data coming from microcontroller and RS=0 command register to get command from microcontroller like clrscr. For data register RS =1 and for command register RS=0. For RW we have R=1 and W=0. VCC pin is connected to 5V power supply, G ND pin is connected to ground. CV pin is connected to potentiometer which is used to adjust the contrast of the LCD. MOTOR DRIVING CIRCUIT The motor driving circuit depends upon the output of the microcontroller. 2 motors are connected to L293D IC. This IC is used separately to drive motor because the microcontroller voltage is low to drive the motors. L293D act as a amplifier for driving the motor. Here the output of the IC is same as the input the difference is just that the input voltage is amplified. Two motors are connected to the output of the IC. This L293D IC can rotate motor in either direction. L293D is connected to the port0 of the microcontroller through pull up resistor. In the staring both the motor are in off state. Each motor has two pins that are connected to the IC. Here instead of using both motor we are using CD tray motor that will act like a gate which will open when it get open command from microcontroller and close with the close command. we are using stepper motor that is a electro-mechanical rotary actuator that converts electrical pulses into unique shaft rotations. This rotation is directly r elated to the number of pulses. This motor can be operated in forward/reverse with controllable speed from a microcontroller through a transistor driver circuit. This stepper motor is a (4 phase) 12 VDC, 150 mA motor that takes 3.6 degrees per step. Phase resistance (Ohms): 75 Â · Current (mA): 150 Â · Phase Inductance (mH): 39 Â · Detent torque (g-cm): 80 Â · Holding Torque (g-cm): 600 Â · Mounting hole space diagonal (in.): 1.73 Â · Mounting hole (in.) 0.11 Â · Shaft diameter (in.): 0.197 Â · Shaft length (in.): 0.43 Â · Motor Diameter (in.): 1.66 Â ·Motor height (in.): 1.35 Â · Weight: 0.55 lbs. BUZZER C:UsersAdminDesktopimages (1).jpg In this project buzzer is used as a alarm indicator. Buzzer has 2 pins its positive is connected to the supply voltage and negative pin is connected to microcontroller at port 1 pin p1.0. Buzzer will sound when it receive 0 from the microcontroller and stop when it receive 1 from P1.0. This buzzer will sound when the train reaches the station and also in case of emergency when obstacle is detected. AT89S52 C:UsersAdminDesktopAT89S52-MICROCONTROLLER-configuration.jpg The AT89S52 is a low-power, high-performance CMOS 8-bit microcontroller with 8K bytes of in-system programmable Flash memory. The device is manufactured using Atmels high-density nonvolatile memory technology and is compatible with the industry-standard 80C51 instruction set and pinout. The on-chip Flash allows the program memory to be reprogrammed in-system or by a conventional nonvolatile memory programmer. By combining a versatile 8-bit CPU with in-system programmable Flash on a monolithic chip, the Atmel AT89S52 is a powerful microcontroller which provides a highly-flexible and cost-effective solution to many embedded control applications. The AT89S52 provides the following standard features: 8K bytes of Flash, 256 bytes of RAM, 32 I/O lines, Watchdog timer, two data pointers, three 16-bit timer/counters, a six-vector two-level interrupt architecture, a full duplex serial port, on-chip oscillator, and clock circuitry. In addition, the AT89S52 is designed with static logic for operation down to zero frequency and supports two software selectable power saving modes. The Idle Mode stops the CPU while allowing the RAM, timer/counters, serial port, and interrupt system to continue functioning. In this microcontroller 11.0592 crystal oscillator is used to produce clock pulses for the microcontroller functioning. These clock pulses are used for R/W cycle. 2 ceramic capacitor of 22pf are used to provide pure pulse to the microcontroller. A combination of resistance 10 kilo ohm and capacitor of 10uf are used to provide reset circuitry. When we provide power to microcontroller it should be reset for some time. The reset time is given by t= 1.1*R*C. This reset circuitry is connected to port 1 reset pin; this circuit can be manually reset using switch which is also connected to the reset pin. Interrupt pin INTO is connected to the output of the transistor which gives active low input as a interrupt. Port 0 is connected to 18 (10 kohm) SIP resistors to provide the external pull up. Port is used for the output to the motor driver circuit. Port 2 is connected to the LCD module. TROUBLESHOOT 1-Care should be taken while choosing the components with proper rating. 2- Power supply should maintain preventing short circuit. 3- Project should be handled with care since IC is delicate. 4- Project circuit should be simple so that it is to debug. 5-Etching and drilling holes should be done carefully. 6-Soldering should be done with proper precaution Advantages 1-Lower expenditure for staff .However, service and security personnel is common in automated systems. 2-Trains can be shorter and instead run more frequently without increasing expenditure for staff. 3-Service frequency can easily be adjusted to meet sudden unexpected demands.. 4-Intruder detection systems can be more effective than humans in stopping trains if someone is on the tracks. 5-Financial savings in both energy and wear-and-tear costs because trains are driven to an optimum specification. FUTURE SCOPE This project will be useful for the metro trains. This is very low cost project that can be help full in operating the train without driver. One can operate the train from remote distance. It will also be beneficial for the developing countries decreasing the cost of labors. Also the station information and emergency will also be displayed to the passengers. It will going to increase the technology trends. This is just a scratch to start this project there is a lot of improvement can be done in this project APPENDIX CODING FOR PROJECT #include void delay(unsigned int); void lcdcmd(unsigned char); void lcddata(unsigned char); void lcdready(); void welcome(); void obstacle(); void station(); void gate(); sfr ldata = 0xA0; sbit rs = P3^7; sbit rw = P3^6; sbit en = P3^5; sbit busy = P2^7; sbit m11 = P0^0; sbit m12 = P0^1; sbit m21 = P0^2; sbit m22 = P0^3; sbit alarm = P1^0; sbit led = P1^1; void ad(void) interrupt 0 { P0 = 0x00; alarm = 0; obstacle(); } void main(void) { IT0 = 0; // Configure interrupt 0 for falling edge on /INT0 (P3.2) EX0 = 1; // Enable EX0 Interrupt EA = 1; // Enable Global Interrupt Flag P0 = 0x00; alarm = 1; led = 1; m11 = m12 = m21 = m22 = 0; lcdcmd(0x38); lcdcmd(0x0E); lcdcmd(0x01); lcdcmd(0x06); lcdcmd(0x81); while(1) { welcome(); station(); lcddata(1); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(2); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(3); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(4); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(5); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(6); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(7); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(8); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(9); led = 0; gate(); led = 1; m11 = 1; delay(1000); m11 = 0; station(); lcddata(1); lcddata(0); led = 0 ; gate(); led = 1; } } void gate() { m21 = 1; m22 = 0; delay(200); m21 = m22 = 0; delay(300); m21 = 0; m22 = 1; delay(200); m21 = m22 = 0; } void welcome() { unsigned char proj1[] = Metro Rail; unsigned char z; lcdcmd(0x01); lcdcmd(0x83); for(z = 0; z { lcddata(proj1[z]); } delay(200); } void obstacle() { unsigned char obs1[] = Obstacle; unsigned char obs2[] = Detected; unsigned char z; lcdcmd(0x01); lcdcmd(0x84); for(z = 0; z { lcddata(obs1[z]); } delay(100); lcdcmd(0xC4); for(z = 0; z { lcddata(obs2[z]); } } void station() { unsigned char st[] = Station ; unsigned char z; lcdcmd(0x01); lcdcmd(0x83); for(z = 0; z { lcddata(st[z]); } } void delay(unsigned int itime) { unsigned int i,j; for(i=0;i for(j=0;j } void lcdcmd(unsigned char value) { lcdready(); ldata = value; rs = 0; rw = 0; en = 1; delay(1); en = 0; return; } void lcddata(unsigned char value) { lcdready(); ldata = value; rs = 1; rw = 0; en = 1; delay(1); en = 0; return; } void lcdready() { busy = 1; rs = 0; rw = 1; while(busy == 1) { en = 0; delay(1); en = 1; } return; }

Saturday, January 18, 2020

Definition of Terms Essay

A pre-Socratic Greek materialist philosopher. Democritus was a student of Leucippus and co-originator of the belief that all matter is made up of various imperishable, indivisible elements which he called atoma or â€Å"indivisible units†, from which we get the English word atom. Mesopotamia A cradle of civilization geographically located between the Tigris and Euphrates rivers, largely corresponding to modern-day Iraq. Sumer in southern Mesopotamia is commonly regarded as the world’s earliest civilization. Cities in Mesopotamia later served as capitals of the Akkadian, Babylonian, Assyrian, Mitanni, Neo-Assyrian, Neo-Babylonian, Parthian, Sassanid and Abbasid empires. Idea A concept or abstraction formed and existing in the mind. Human capability to contemplate ideas is associated with the ability of reasoning, self-reflection, and the ability to acquire and apply intellect. Further, ideas give rise to actual concepts, or mind generalizations, which are the basis for any kind of knowledge whether science or philosophy. Humbaba A monstrous giant of immemorial age raised by Utu, the Sun. Humbaba orHuwawa was also the guardian of the Cedar Forest where the gods lived. Anubis The Greek name for the ancient jackal-headed god of the dead in Egyptian mythology whose hieroglyphic version is more accurately spelled Anpu. He is also known as Sekhem Em Pet. Prayers to Anubis have been found carved on the most ancient tombs in Egypt; indeed, the Unas text (line 70) associates him with the Eye of Horus. He serves as both a guide of the recently departed and a guardian of the dead. Kumarbi Kumarbi bit off the genitals of Anu and spat out three new gods. This is related in the Hittite myth Kingship in Heaven: Alalu was overthrown by Anu who was in turn overthrown by Kumarbi. When Anu tried to escape Kumarbi bites off his genitals. Anu tells his son that he is now pregnant with the Teshub, Tigris and Tasmisu. Upon hearing this Kumarbi spit the semen upon the ground and it became impregnated with two children. Kumarbi becomes pregnant and is cut open to deliver Tesub. Together, Anu and Teshub depose Kumarbi Tammuz Tammuz was established in honor of the eponymous god Tammuz, who originated as a Sumerian shepherd-god, Dumuzid or Dumuzi, the consort of Inanna and, in his Akkadian form, the parallel consort of Ishtar. The Syrian Adonis (â€Å"lord†), who was drawn into the Greek pantheon, is another counterpart of Tammuz,son and consort. The Aramaic name â€Å"Tammuz† seems to have been derived from the Akkadian form Tammuzi, based on early Sumerian Damu-zid. Oligarchy A form of government where political power effectively rests with a small elite segment of society (whether distinguished by wealth, family or military powers). The word oligarchy is from the Greek words for â€Å"few†. Aton Aton was the focus of Akhenaten’s religion, but viewing Aton as Akhenaten’s god is a simplification. Aton is the name given to represent the solar disc. The term Aton was used to designate a disc, and since the sun was a disc, gradually became associated with solar deities. Aton expresses indirectly the life-giving force of light. Babylon A city of ancient Mesopotamia, the ruins of which can be found in present-day Al Hillah, Babil Province, Iraq, about 85 kilometers (55 mi) south of Baghdad. It was the â€Å"holy city† of Babylonia from around 2300 BC, and the seat of the Neo-Babylonian Empire from 612 BC. The Hanging Gardens of Babylon was one of the Seven Wonders of the Ancient World. The Iliad The poem concerns events during the tenth and final year in the siege of the city of Ilion, or Troy, by the Greeks (See Trojan War). The word Iliad means â€Å"pertaining to Ilion† (in Latin, Ilium), the city proper, as opposed to Troy (in Greek, , Troia; in Latin, Troia), the state centered around Ilium, over which Priam reigned. The names Ilium and Troy are often used interchangeably. Hyksos An Asiatic people who invaded the eastern Nile Delta, initiating the Second Intermediate Period of Ancient Egypt. They rose to power in the 17th century BC, (according to the traditional chronology) and ruled Lower and Middle Egypt for 108 years, forming the Fifteenth and possibly the Sixteenth Dynasties of Egypt, (c. 1648–1540 BC). [1] This 108-year period follows the Turin Canon, which gives the six kings of the Hyksos 15th Dynasty a total reign length of 108 years. [2] Epimetheus Epimetheus (â€Å"hindsight†, literally â€Å"hind-thought†) was the brother of Prometheus (â€Å"foresight†, literally â€Å"fore-thought†), a pair of Titans who â€Å"acted as representatives of mankind† (Kerenyi 1951, p 207). They were the inseparable sons of Iapetus, who in other contexts was the father of Atlas. While Prometheus is characterized as ingenious and clever, Epimetheus is depicted as foolish. Attica A periphery (subdivision) in Greece, containing Athens, the capital of Greece. Attica is subdivided into the prefectures of Athens, Piraeus, East Attica and West Attica. Enki A deity in Sumerian mythology, later known as Ea in Babylonian mythology, originally chief god of the city of Eridu. He was the deity of crafts . The exact meaning of his name is uncertain: the common translation is â€Å"Lord of the Earth†: the Sumerian en is translated as a title equivalent to â€Å"lord† Nebuchadnezzar II A ruler of Babylon in the Chaldean Dynasty, who reigned c. 605 BC-562 BC. He is famous for his monumental building within his capital of Babylon, his role in the Book of Daniel, and his construction of the Hanging Gardens of Babylon and known among Christians and Jews for his conquests of Judah and Jerusalem. Ionians One of the four main ancient Greek phyla or tribes, linked by their use of the Ionic dialect of the Greek language whose settlements were located principally on the Islands between Greece and Anatolia—but whose peoples settled on both coasts as well (giving rise to the eponymously named region of Ionia), which migrations includes only the southern areas of the Greek mainland including Athens. Akhenaten Meaning Effective spirit of Aten, first known as Amenhotep IV (sometimes read as Amenophis IV and meaning Amun is Satisfied) before his first year, was a Pharaoh of the Eighteenth dynasty of Egypt. He is especially noted for attempting to compel the Egyptian population in the monotheistic worship of Aten, although there are doubts as to how successful he was at this. Inanna The goddess of love and war, if Inanna wasn’t strapping on her battle sandals,she was seen swaggering around the streets of her home town, dragging young men out of the taverns to have sex with her. Despite her association with mating and fertility of humans and animals, Inanna was not a mother goddess, and is rarely associated with childbirth. Inanna was also associated with rain and storms and with the planet Venus.. Boundless It is symbolized by the infinity sign which is like an inverted number 8. Ii manifests the eternal powers of a god-king which is limitless. Annunaki A group of Sumerian and Akkadian deities related to, and in some cases overlapping with, the Annuna (the ‘Fifty Great Gods’) and the Igigi (minor gods). The name is variously written â€Å"da-nuna†, â€Å"da-nuna-ke4-ne†, or â€Å"da-nun-na†, meaning something to the effect of ‘those of royal blood’ or ‘princely offspring or â€Å"heaven and earth† (Anu-na-ki) The Annunaki appear in the Babylonian creation myth, Enuma Elish. Shamash Means â€Å"sun†. Both in early and in late inscriptions Sha-mash is designated as the â€Å"offspring of Nannar,† i. e. of the moon-god, and since, in an enumeration of the pantheon, Sin generally takes precedence of Shamash, it is in relationship, presumably, to the moon-god that the sun-god appears as the dependent power. Academy An institution of higher learning, research, or honorary membership. The name traces back to Plato’s school of philosophy, founded approximately 385 BC at Akademia, a sanctuary of Athena, the goddess of wisdom, north of Athens. Sparta A Dorian Greek military city-state, originally centered in Laconia. Sparta emphasized military training, and after achieving notable victories over the Athenian and Persian Empires, regarded itself as the natural protector of Greece. The Kings of Sparta were believed to be the direct descendants of Hercules. [ Hephaestus The Greek god whose Roman equivalent was Vulcan; he was the god of technology, blacksmiths, craftsmen, artisans, sculptors, metals and metallurgy, and fire. He was worshipped in all the manufacturing and industrial centers of Greece, especially Athens identified by Greek colonists in southern Italy with the volcano gods Adranus of Mount Etna and Vulcanus of the Lipara islands, and his forge moved here by the poets. Uruk An ancient city of Sumer and later Babylonia, situated east of the present bed of the Euphrates, on the line of the ancient Nil canal, in a region of marshes, some 30 km east of As-Samawah, Al-Muthanna, Iraq. Octavian The name Gaius Octavius. His father, of the same name, came from a respectable but undistinguished family of the equestrian order and had been governor of Macedonia. After Octavius’ birth, his father gave him the cognomen of Thurinus, possibly to commemorate his victory at Thurii over a rebellious band of slaves. [ Dialectics A controversy, that is, the exchange of arguments and counter-arguments respectively advocating propositions (theses) and counter-propositions (antitheses). The outcome of the exercise might not simply be the refutation of one of the relevant points of view, but a synthesis or combination of the opposing assertions. Gaea The Greek goddess personifying the Earth. Her Roman equivalent was Terra . derives from the Greek words Ge ( ) = Earth (Pelasgian), and *aia = grandmother (PIE The Republic A Socratic dialogue by Plato, written approximately 360 BC. It is an influential work of philosophy and political theory, and perhaps Plato’s best known work. Minotaur A creature that was part man and part bull. â€Å"Minotaur† is Greek for â€Å"Bull of Minos†. It dwelt at the center of the Labyrinth, which was an elaborate maze-like construction built for King Minos of Crete and designed by the architect Daedalus and his son Icarus who were ordered to build it to hold the Minotaur. The Minotaur was eventually killed by Theseus Utnapishtim In the eleventh tablet of the Babylonian Epic of Gilgamesh, Utnapishtim â€Å"the faraway† is the wise king of the Sumerian city state of Shuruppak who, along with his unnamed wife, survived a great flood sent by Enlil to drown every living thing on Earth. Kadesh An ancient city of the Levant, located on the Orontes River, probably identical to the remains at Tell Nebi Mend,about 24 km southwest of Hims ,in what is now western Syria . Kadesh is first noted as one of two Canaanite cities (the other being Megiddo) that led a coalition of city-states opposing the conquest of the Levant by Thutmose III Neanderthals A species of the Homo genus (Homo neanderthalensis or Homo sapiens neanderthalensis) that inhabited Europe and parts of western Asia. The first proto-Neanderthal traits appeared in Europe as early as 350,000 years ago. Stela A stone or wooden slab, generally taller than it is wide, erected for funerary or commemorative purposes, most usually decorated with the names and titles of the deceased or living—inscribed, carved in relief (bas-relief, sunken-relief, high-relief, etc), or painted onto the slab. Pandora The first woman, Each god helped create by giving her unique gifts. Zeus ordered her creation as a punishment for mankind, in retaliation for Prometheus’ having stolen fire and then giving it to humans for their use. She is most famous for carrying a jar (pithos) (or box) containing all the world’s evils. She releases these evils, but closes the lid before Hope can escape. Knossos The largest Bronze Age archaeological site on Crete, probably the ceremonial and political center of the Minoan civilization and culture. The city of Knossos remained important through the Classical and Roman periods Pax Romana The latin term for â€Å"the Roman peace† (sometimes Pax Augusta), was the long period of relative peace and minimal expansion by military force experienced by the Roman Empire between 27 BC and 180 AD. Augustus Caesar led Rome into the moderation of Pax Romana, and his successors for the most part imitated his policy. This period ended with the death of Marcus Aurelius, which is considered the start of the decline of the Roman Empire. Xerxes A king of Persia (reigned 485–465 BC) of the Achaemenid dynasty. Xerxes ( ) is the Greek form of the Old Persian throne name Xsayarsa, meaning â€Å"Ruler of heroes†. Xerxes was victorious during the initial battles. At the Battle of Thermopylae, a small force of warriors, led by King Leonidas of Sparta, resisted the much larger Persian forces, but were ultimately defeated, after a Greek man called Ephialtes betrayed his country by telling the Persians of another pass around the Hot Gates Mountains to corner them. Thebes A city in Greece, situated to the north of the Cithaeron range, which divides Boeotia from Attica, and on the southern edge of the Boeotian plain. Thebes played an important role in the fabric of Greek myth, being the site of the stories of Cadmus, Oedipus, Dionysus.

Thursday, January 9, 2020

The Basics of Critique Essay Samples You Can Learn From Starting Right Away

The Basics of Critique Essay Samples You Can Learn From Starting Right Away The One Thing to Do for Critique Essay Samples If after following the steps and taking note of the advice and tricks, you find it difficult to compose a crucial analysis, don't be afraid to ask support from EssayPro. All you have to do is to seek out a reliable writing company and create your order in a couple of minutes. To start with, it's important to read and observe the work carefully. The very first place to search is your university or school site. Writing a critique paper requires a lot of time and energy. Marketing expert is somebody who knows the strategic advertising program and company objectives to shape company's message and branding. Begin with the broad impressions first and then move into the facts of the technical elements. Critique Essay Samples at a Glance The clearest quality that makes you wish to discover more about him, nevertheless, is his mental state. The body of a critique should have an overview of the work being evaluated and an assessment which has a very clear judgment. Many college students appear to believe they're not in danger. After defining the long-term goal, you have to create a map of the challenge and discuss difficulties with the experts. Today you can confidently claim that you understand how to compose a movie critique and even have a complete collection of helpful vocabulary it is possible to include. The essay isn't the simplest task to master. Although your book review essay isn't an overview of what the book is all about, you will want to supply a brief analytical paragraph or two to explain it. Writing an art criticism essay may turn into a tricky undertaking for a number of students. When concluding a self-critique essay, it's vital to be aware that you're briefly summarizing the info on your paper. When the paper is finished, it's important to revise, proofread, select a captivating title, and make suitable citations. Writing an important paper or criticizing might appear easy in the beginning, but it could also be challenging. Thus, look no further than our website whenever you must submit an outstanding, well-structured and thorough paper that will make a stellar grade. A critique essay, which is also referred to as an important essay, is a bit of writing where you're supposed to criticize and evaluate some work. With FreeEssayHelp you'll find hundreds of Critique essay topics in a matter of many seconds. All you need to do is submit a critique my article' request on the site. The crucial essay examples act as templates, standards which can help you know what a fantastic paper appears like. As soon as you properly implement the tips above, you'll never find it tough to compose an article critique paper. A critique is a kind of academic assignments that summarizes and evaluates critically the particular topic. E-mailed submissions won't be accepted. Finally, it's important to be careful of the appropriate structure of the critique essay. In contrast to popular belief by a substantial part of students, critical essay writing isn't about criticizing or focusing on the negative element of analysis. Before you begin to compose a vital essay, it's important to create a fantastic outline. An essential essay is understood to be a kind of academic writing where the writer analyzes, interprets and evaluates a particular text and provides conclusions on how certain ideas are conveyed dependent on textual evidence. By developing one, it can help to go through writing the whole essay. The Debate Over Critique Essay Samples An art critique paper involves an extensive analysis and evaluation of the object of art. Therefore, the primary purpose of a critique essay is to rate the target creation and its effect on the applied area of knowledge. There are an assortment of approaches to structure a critique. It can be defined as an objective type of analysis of a particular piece regardless of its genre. The body of a self-critique essay is important as it seeks to offer your audience with detailed info about yourself. Evaluate whether the author has achieved the purpose of their written work. The above is of fantastic significance, especially to students who think that critical essays should concentrate on the negative facets of a subject. Critical essays are most frequently utilized in writing literature and other forms of media in high schools, colleges and universities.

Wednesday, January 1, 2020

The Contribution of Marketing - 1503 Words

HOW DOES MARKETING CONTRIBUTE TO ECONOMIC EXPANSION? HOW CAN OUR MARKETING SYSTEM BE IMPROVED TO HELP US ACHIEVE STILL HIGHER LEVEL OF ECONOMIC ACTIVITY IN THE FUTURE Marketing is an economic process by which goods and services are exchanged between the producers and consumers and their values is determined in terms of money prices. In other words, marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. The American Marketing Association†¦show more content†¦Eg: Hunger food. The American psychologist Abraham Maslow (1954) narrowed them down to five keys needs, arranged as a series of steps, or a hierarchy of needs, from the most fundamental to the most difficult to obtain as shown in the diagram above. According to Abraham Maslow, once we have satisfied one level of needs, we progress to the next. He said ‘man is a wanting animal. As one desire is satisfied, another pops up to take its place’. As it does, we tend to lose interest in the fulfiled need and concentrate our energies on the next level of need. Once our survival needs are met, we tend to take them for granted as we seek to fulfill other needs higher up the ladder. Maslow’s classification of needs has been widely used as a basis for understanding more about human motivation. It contributes to marketing theory by illustrating that relatively few basic needs motivate our acquisition of seemingly countless products and services. We buy products as a means to the end of fulfilling these needs, not as an end in themselves. Although Maslow’s hierarchy represents only a psychological interpretation of our needs, it demonstrates that we can only understand what customers want by looking at what lies behind a purchase decision. Wants: The needs become wants they are directed to specific objects that might satisfy the needs. A want is a choice of how that need is to be fulfilled. Demands:Show MoreRelatedThe Contribution Of Social Marketing926 Words   |  4 Pagesoutlining the contribution of social marketing to contemporary marketing thinking, I should first define the possibly obscure meaning of the particular type of commerce. The initial definition depicts social marketing as the design, implementation and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research (Kotler and Zaltman, 1971, p. 5). In Marketing Social MarketingRead MoreThe Contributions of Consumer Behaviours to Marketing Effectiveness and a Marketing Manager1178 Words   |  5 PagesBY: EZEIGBO UZOMA THE CONTRIBUTIONS OF CONSUMER BEHAVIOURS TO MARKETING EFFECTIVENESS AND A MARKETING MANAGER. Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. The study of consumer behavior helps firms and organizations improve their marketing effectiveness and strategiesRead MoreTheodore Levitt’s contribution to marketing is undoubtedly un-measurable in any quantity,1700 Words   |  7 PagesTheodore Levitt’s contribution to marketing is undoubtedly un-measurable in any quantity, un-describable in a matter of words and unfathomable to any one who did not have the chance to meet the legendary scholar. The German moved to America after serving in the Second World War, where he received a PhD from the Ohio State University in economics. He later acted as a Professor in Harvard Business School and went on to become an editor for the â€Å"Harvard Business Review† (1985-1989). Through the captivatingRead MoreBusiness915 Words   |  4 PagesThe costs of manufacturing and marketing this equipment at the companys normal volume of 3,000 units per month are shown in Exhibit 1. EXHIBIT 1 - Costs per Unit for Equipment Unit manufacturing costs: Variable materials $200 Variable labor 300 Variable overhead 150 Fixed overhead 240 Total unit manufacturing costs $ 890 Unit marketing costs: Variable $100 Fixed 280 Total unit marketing costs $ 380 ------------------------------------------------- Read MoreThe Eminent Scientist And Nobel Prize Winner Sir Peter Medawar1117 Words   |  5 Pagesdescribing marketing success stories. In your opinion, does the Medawar comment also apply to them? If so, what would be a more accurate description of such a process? (Please avoid the purely theoretical and abstract as far as possible.) â€Å"There are three kinds of lies: lies, damn lies and statistics† - Benjamin Disraeli It will be shown that Sir Medawar’s view can be the basis of an insightful critique into how individual agencies must be careful not over emphasize their contributions to marketingRead MoreDifference Between Product Revenue And Variable Cost1142 Words   |  5 Pages Introduction Background Contribution margin is one of the vital tools utilized throughout the Capsim simulation and business operations in general. Bushong and Talbolt (2001) summarizes the contribution margin ratio as the difference between product revenue and variable cost, over variable cost. Recommendations under the Capsim simulation advised that groups maintained a contribution margin no less than 30% as this will aid in long-term business profitability and sustainability (Capsim, 2014)Read MoreMarketing Strategy : The View From A Different Looking Glass1450 Words   |  6 PagesMarketing s Contribution to Strategy: The View from a Different Looking Glass Submitted by - Shonit Mittal Introduction The case, â€Å"Marketing s Contribution to Strategy: The View from a Different Looking Glass†, by Dr. P Rajan Varadarajan, discusses the growing influence of marketing in the strategic decision making of the organization. The author cites numerous instances from the field of marketing where one can observe how the marketing is guiding the strategy of the companies like de-conglomerationRead MoreSegmental, Productivity Ratio Analysis1679 Words   |  7 PagesSEGMENTAL , PRODUCTIVITY RATIO ANALYSIS Learning Objectives : 1) Understand how cost analysis can be applied to market segments 2) Appreciate role of marketing experimentation in improving the allocation of marketing effort 3) Recognize the value of segmental productivity analysis 4) Critically perceive how ratio analysis can be used to understand the current position 5) Appreciate the relevance of strategic benchmarking How are resources utilized and with what returnsRead MoreSecondary Research1650 Words   |  7 PagesIntroduction:- Market research is â€Å" The function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing performance; and improve the understanding of marketing as a process† definition by American marketing association (cited by Burns and Bush 2003, p no. 7). Market research is conducted either with the help of primary data or secondary data. If secondary researchRead MoreMarketing Plan for Markstrat1631 Words   |  7 Pages* ------------------------------------------------- * ------------------------------------------------- Executive Summary * ------------------------------------------------- As the marketing team for AY, we have developed an effective marketing strategy that has led to our current lead in stock market price and overall revenues. Our current phased strategy of capturing three market segments with three distinct products will extend our market dominance and provide long term stability through